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Meijer Weekly Ad 7/4/21 – 7/10/21 – Early Preview
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Meijert was founded as Meijer in Greenville, Michigan in 1934 by Dutch immigrant Hendrik Meijer. Meijer was a local hairdresser who entered the food industry during the Great Depression. His first employees included his 14-year-old son, Frederik Meijer, who later became president of the company. The current co-chairs, brothers Hank and Doug Meijer, are nephews of Hendrik. After studying trends in the food industry, Meijer was among the first stores to offer self-service shopping and shopping carts. It also offered basic items like vinegar at the lowest prices.
The Greenville store was a success and more Meijer grocery stores opened in Ionia and Cedar Springs. By the 1960s, the company had more than two dozen stores throughout western Michigan.
In 1949, the first two Meijer stores opened in Grand Rapids, Michigan. “In a race, a buyer suggested the name ‘Thrifty’ to Meijer’s Dutch doll, which became a corporate symbol for the next 32 years.”
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